goodwill [ˌgʊdˈwɪl]

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n.善意，亲善，信誉，声誉

friendly and helpful feelings

His heart is full of goodwill to all men. 他心里对所有人都充满着爱心。
We paid ￡10,000 for the shop, and ￡2000 for its goodwill. 我们用一万英镑买下了这家商店，两千英镑买下了它的信誉。