lure [lʊə(r)]

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n.吸引人的东西，诱惑物；vt.引诱，吸引

the quality or power that something or someone has that makes them attractive

Life in big cities is a lure for many country boys. 大城市的生活吸引着许多乡下小伙子。
He couldn't resist the lure of money. 他不能抵制金钱的诱惑。